![]() Your company can design an eye-catching brochure or postcard, print it at an affordable price and then mail it at low postage rates to track its success while making any necessary quantity adjustments. Your EDDM ad can explain the appeal and the benefits of the products.ĮDDM is a cost-effective way to advertise a small business. Businesses such as shoe stores and cosmetic products often use coupons as incentives for customers to visit their store again to redeem a discount code and even purchase items they might not have considered before visiting the store. This helps to retain customers while also attracting consumers who have not made a recent purchase. ![]() This permit ensures postcards are not mailed with mass mailings which provides huge savings in both cost and time.ĮDDM is direct mail marketing with the ability to deliver discounts directly to customers. The postal service gives an EDDM permit you can add to the mail pieces. Mailings of a specific quantity (such as 200–5000) do not require the purchasing of a postal permit. You identify the carrier routes and the dropping date while letting the postal service handle the delivery. This allows you to focus on delivering your ad into the hands of consumers in an efficient manner. EDDM requires a mail carrier to take the mailing to each household along your designated route without needing individual addresses.
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